Press Room

Background Information

Founded:
In 1946, brothers-in-law Irv Robbins and Burt Baskin opened their first Baskin-Robbins store in Glendale, California. By 1948, they had six stores in the Los Angeles area. That same year they signed their first license agreement and gave birth to the concept of franchising in the ice cream industry. Dunkin' Brands acquired Baskin-Robbins in 1978.

Headquarters:
Dunkin' Brands
130 Royall Street
Canton, Massachusetts 02021
Phone: 781-737-3000

Locations:
As the world's largest chain of ice cream specialty stores, Baskin-Robbins markets its high-quality premium ice cream products in its retail stores around the globe.

Approximately 5,800 locations in 42 countries worldwide:
2,800 units in the U.S.
3,000 units internationally

Baskin-Robbins has a major presence in South Korea, Japan, the Middle East, and Australia.

Products:
Baskin-Robbins serves innovative ice cream flavors, specialty frozen desserts and beverages to more than 3.7 million people each week in the United States alone. It has a created nearly 1,000 ice cream flavors. Baskin-Robbins stores rotate nearly 100 different flavors throughout the year.

Leadership:
Srinivas Kumar, Chief Brand Officer, Baskin-Robbins Worldwide

Web site:
http://www.baskinrobbins.com

Fiscal Year 2007 Global system-wide sales:
$1.3 billion