DUNKIN' DONUTS ANNOUNCES 12 NEW RESTAURANTS IN CEDAR RAPIDS, IOWA
July 15, 2011
CANTON, MA (July 15, 2011) --Dunkin’ Donuts, America’s every day, all-day stop for coffee and baked goods, announced today the signing of a multi-unit store development agreement with Eastern Iowa Food Service, Inc. for 12 restaurants in Cedar Rapids, Iowa. The first restaurant is slated to open in 2012 and the remainder by 2018.
Eastern Iowa Food Service, Inc. is a subsidiary of Reif Oil Company, a fuel distributing company with retail stores in southeast Iowa. Reif Oil Company was founded in 1978 by Clifford Reif, President and CEO who is still active in the business. His daughter, Andrea Farley will be the Eastern Iowa Food Service Operations Head.
“We are excited to bring Dunkin’ Donuts’ back to Cedar Rapids and play an important role in the daily lives of people who live, work and visit here,” said Clifford Reif. “We have a passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come.”
Franchise opportunities are still available in Iowa, specifically in Des Moines, Ottumwa and Sioux City. To drive its expansion efforts, Dunkin’ Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.
“Dunkin’ Donuts is excited to expand its footprint into Cedar Rapids,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc. “Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day. We’re confident the Reifs will cultivate lasting customer relationships in the Cedar Rapids area and become an integral part of their communities.”
Building a solid network of stores within a market enables Dunkin’ Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect “in the way and on the way” of their daily routines. In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.
According to Benson, “Dunkin’ Donuts is proud to energize Americans and keep the, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today’s on-the-go consumers, providing them a convenient place where they can get high-quality products any time of the day.”
Historically a doughnut and hot coffee chain, Dunkin’ Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, hash browns and buttermilk biscuits. The platform marks the most significant change to Dunkin’ Donuts’ product lineup since the company launched espresso-based beverages in 2003.
For information on franchise opportunities or to attend an upcoming webinar, please visit www.dunkinfranchising.com.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's everyday, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6.0 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.dunkinfranchising.com.