I am pleased to share Dunkin’ Brands first corporate social responsibility (CSR) report, entitled Serving Responsibly. More than just a title, Serving Responsibly defines Dunkin’ Brands’ commitment to always consider the needs of Our People, which includes our employees and franchisees, Our Guests, Our Neighborhoods and the interests of Our Planet with every key business decision.
Dunkin’ Brands is at the beginning of its CSR journey. While we have made progress in many areas, we recognize there is much more for us to do. We know that with nearly 100 percent franchised restaurant operations, our business model presents specific sustainability and reporting challenges and opportunities. However, by working closely with our franchise community and an independent stakeholder advisory group, we are committed to addressing the social and environmental issues that face our business.
Over the past few years, we have tackled a variety of CSR issues, ranging from providing more nutritional information for our guests to decreasing the impact our packaging has on the environment. We have introduced a line of “better for you” products through our DD Smart and BRight Choices menu items, established a Nutrition Advisory Board, and launched a zero grams trans fat menu for both Dunkin’ Donuts and Baskin-Robbins.
We have also made efforts to understand our impact on the environment with the opening of our first LEED certified store in St. Petersburg, Florida, and another opening later this year. We are actively engaged in finding more sustainable building and utility solutions that reduce costs for our franchisees while benefiting the environment.
Additionally, we launched a 100% Fair Trade CertifiedTM espresso line to support farmers in coffee-growing countries, and in 2006, we partnered with our franchisees to establish The Dunkin’ Donuts & Baskin-Robbins Community Foundation to deepen our impact in communities we serve. More information on these and other initiatives are detailed in this report.
We realize that the most prominent sustainability issue we must deal with is our Dunkin’ Donuts foam cup. While there is currently no single-use hot beverage cup on the market that meets our criteria for performance, cost and recyclability, we are committed to solving this and other packaging issues by working with our industry partners, manufacturers and material engineering researchers. In addition, we have initiated a variety of in-store tests including reusable mug programs and recycling programs for everything from cups to coffee grounds.
Certainly this is not an exhaustive list of our CSR focus areas, nor is it a static list. As quickly as we find solutions, other challenges will emerge. However at Dunkin’ Brands, we are committed to growing our business in a way that is profitable and sustainable for the employees, the franchisees, the communities and the planet we so proudly serve.
We look forward to sharing our on-going journey with you and invite you to share your thoughts with us at CSR@dunkinbrands.com.
CEO, Dunkin' Brands Inc. &
President, Dunkin' Donuts U.S.